Investment Strategy

Primera Capital’s stage agnostic approach enables us to focus on investing in a variety of technology based and technology enabled businesses run by entrepreneurs with big ideas and the vision to turn them into realities. We selectively pursue investments in sectors that are using or developing technology that can dramatically increase productivity and enterprise value. Our investment strategy supports both concepts that strive to carve niches in existing markets and concepts that create entirely new markets.

At Primera Capital, our team provides unique and diverse perspectives coupled with considerable experience to help guide our partners to success. We work with each portfolio company’s management team to guarantee that our investment contributes to the company as well as its people and their potential.

When we make an investment it includes not only capital, but our time, relationships and expertise. The Primera team will help growing companies address strategic, financial and organizational issues thus providing preparation for the unexpected challenges on the route to becoming a high performing business.